Domino's Pizza
Repositioning, branding and brand communication in Brazil.
We tell stories with meaning
Branding, content, communication, and entertainment in the form of films, images, strategies, brands, advertising pieces, activations, campaigns, and experiences. Our approach is multidisciplinary and transversal. This means we go from strategy to broadcasting. At Grupo Sal, we don’t outsource anything. We do it ourselves, with our own hands.
We mix hard work and fun. Everyday.
We plan, create and launch brands, campaigns, events and cases. We write, shoot and produce films, TV shows, documentaries and web series. We also design, animate and polish opening titles, videos and commercials.
Marcelus Viana
Creative Director
Sal’s creator and surfer since childhood, Marcelus is obsessed with the threesome between content, function and esthetics and believes that design can save the world.
Rafael Mellin
TV and Film Director
Mellin creates, writes, films, surfs, edits, directs and delivers TV shows, videos and films. He also manages to take care of Sofia and Alix. Every single day.
Marcius Viana
Strategic Director
An IT system analyst by formation, a photographer by inspiration and a Brazilian jiu-jitsu blackbelt by nature. Our strategist is an evangelist of the “Sal culture”.
Koca Machado
Comercial Director
She left her award winning career in Brazil’s top ad agencies to seek her dreams: teaching new generations and developing a new way of life near her family and the sea.
Juarez Ecosteguy
Creative Director
A technology, visual arts, music and design junkie. He preserves the unlikely blend of a curious kid, a talented artist and a true geek. Always looking for something new.
Bruno Lins
Executive Production Director
Architect graduate and an expert in Sal’s audiovisual production, he shows us everyday that actions speaks louder than words.
We are partners, directors, designers, producers and executives that do what we love every single day.
Rumor says you should never mix friendship with business. We think the opposite. Our collaborative network includes all sorts of professionals: photographers and poets; illustrators and shapers; cooks and surfers; cameramen and architects; friends and clients; producers and suppliers.
Accepting orders.
Salt History
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2005
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O Carioca, Chico Buarque, DVD
Co-production, screenplay and editing of the award-winning documentary.
2006
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Nalu pelo Mundo, Multishow
Creation and production of the longest running reality show on Brazilian cable TV.
2008
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Multishow Realities
Series of programs for the Multishow channel.
2009
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Google Instant Search Challenge
Film that launched the tool in Brazil.
2011
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Canal OFF, Globosat.
Co-creation and launch of the TV channel.
2011
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Nike 6.0
Creation, content curation and activations to position the brand in Brazil.
2012
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Google Impact Challenge
Documentary and cross-platform content.
2013
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70 e tal
Award-winning documentary and TV series about the generation that innovated in the way of living by the sea in Brazil.
2014
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Casa Fenomenal, Nike
Brand language, digital strategy, campaign and coverage of Nike's biggest activation in the World Cup in Brazil.
2014
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Gurumê
Naming, branding and design of contemporary oriental cuisine restaurant.
2015
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Google Mobile Day
Documentary about the technological revolution caused by mobile technology.
2015
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Translate
Multimedia content that ended the 2016 Paralympic Games in Rio de Janeiro.
2016
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Waze Carpool
Waze's strategy, campaign and B2B content in Brazil.
2018
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Surfland Brazil
Branding, digital strategy, campaign and always-on communication of the enterprise.
2019
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Branding Vicuna
Repositioning, branding and communication of the largest textile industry in Brazil.
2022
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