We are not an ad agency

We are a straight up creative house specialized in crafting authentic stories. We believe in the creative process. We strive for simplicity in every nook and cranny.

We mix hard work and fun. Everyday.

We plan, create and launch brands, campaigns, events and cases.  We write, shoot and produce films, TV shows, documentaries and web series.  We also design, animate and polish opening titles, videos and commercials.

Marcelus Viana

Marcelus Viana

Creative Director

Sal’s creator and surfer since childhood, Marcelus is obsessed with the threesome between content, function and esthetics and believes that design can save the world.

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Rafael Mellin

TV and Film Director

Mellin creates, writes, films, surfs, edits, directs and delivers TV shows, videos and films. He also manages to take care of Sofia and Alix. Every single day.

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Marcius Viana

Marcius Viana

Strategic Director

An IT system analyst by formation, a photographer by inspiration and a Brazilian jiu-jitsu blackbelt by nature. Our strategist is an evangelist of the “Sal culture”.

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Bruno Lins

Bruno Lins

Executive Production Director

Architect graduate and an expert in Sal’s audiovisual production, he shows us everyday that actions speaks louder than words.

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Koca Machado

Koca Machado

Comercial Director

She left her award winning career in Brazil’s top ad agencies to seek her dreams: teaching new generations and developing a new way of life near her family and the sea.

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Juarez Ecosteguy

Juarez Ecosteguy

Creative Film Director

A technology, visual arts, music and design junkie. He preserves the unlikely blend of a curious kid, a talented artist and a true geek. Always looking for something new.

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Sal & Bela

Best buddies

They live a dream life. While everybody in the house works, they run, play, swim and enjoy themselves with of coconuts and sticks spread throughout the garden.

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We are partners, directors, designers, producers and executives that do what we love every single day.

Rumor says you should never mix friendship with business. We think the opposite. Our collaborative network includes all sorts of professionals: photographers and poets; illustrators and shapers; cooks and surfers; cameramen and architects; friends and clients; producers and suppliers.

Accepting orders.