Instant Search


Imagine searching instantly without a single click. You think, type and Google automatically shows a list of possible results. It sounded like sci-fi in 2010, but today that’s known as Google Instant Search.

Our challenge was to create and produce a Brazilian version in only two weeks. Director Juarez Escosteguy nailed it! To communicate quick thinking, he invited a very Brazilian duo that masters improvisation: Cajú and Castanha. The talented improvisers helped us create a typical Brazilian-style song called repente that transformed the Google Challenge into an immediate success in views and a case of authenticity. The result? We have been working with Google since “Gugo Challenge”.

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