A social platform, by the Chinese giant ByteDance, for creating and sharing short videos, and then converting your popularity and engagement into money: this is the Vigo Video app.
To communicate the arrival and launch of the app in Brazil, ByteDance needed a campaign that presented all the attributes of the app. Grupo Sal created and produced the film that shows different situations in using the app: from features such as filters and stickers to the counting of flames and the conversion into cash.
Fun communicated in a simple, direct way and translated into 4 languages
To teach new users of the platform how to make the most of their resources, we have also delivered a series of tutorial videos to kick-start Vigo Video.
The application has more than 100 million downloads worldwide, through Android and IOS platforms; the launch film for Vigo Vídeo was translated into four languages (English, Portuguese, Indonesian and Hindi), aired in several countries and had a much greater reach than originally planned.
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