React

Nike

“Lightweight, comfortable, super soft!”. Nike invited a group of athletes and influencers to test-drive Nike React, the brand’s first shoe with foam cushioning. Incredibly comfortable and very responsive, the React’s great commitment is to provide an unprecedented and unparalleled experience for those who love to run.

To translate these experiences, we produced a series of unexpected, lighthearted and very fun video animations exploring the personal testimony of each of the 15 guests. The distribution was made on Instagram, through our guests’ Stories.

Flamengo’s forward Vinícius Jr., big rider surfer Pedro Scooby, and influencer Magá Moura were some of the first to feel all the Nike React technology on their feet. The videos make use of personal language, with “video-selfies” that turn into multicolored animations, created in partnership with animators Daniel Semanas and Paulo Stoker.